Elasticity

Your homepage opens with "To the challengers of the world, we are the idea catalyst with the courage to stretch boundaries." Seven of the ten case studies on /all-work/ name a government agency, a state board, a museum or a youth nonprofit as the client: Missouri Department of Health & Senior Services on three of them, Missouri Wine & Grape Board on two, plus Denver Museum of Nature & Science and Scouts. Meanwhile the words "government", "public sector", "public health", "nonprofit" and "public good" appear zero times across your homepage, /services/, /about/, /all-work/ and /news/. Sherry Matthews' own site description reads "There are some terrific agencies that sell cheeseburgers, sneakers, and chewing gum. That's not who we are... This isn't a division of our company. This is our company." Crosby's reads "We specialize in four practice areas: Military & Veterans, Healthcare, Nonprofits & Causes, and Government." From the outside it reads like the buyer who matches most of your portfolio has no word of their own to find on your site.

Your homepage meta description, which is the line a search engine and an AI assistant read first, is "Elasticity is a full-service marketing agency specializing in branding, digital marketing,SEO, creative strategy, paid media, public relations, and social media," under the title "Digital Marketing & Branding Agency - Elasticity." Crosby's names four buyer types in the same slot. Sherry Matthews' puts a point of view in it: "environment, health, education, transportation, humanitarian aid, or wildlife preservation... we are advocates for positive change." Paradowski's own line is "We are a group of creative people who help organizations make their ideas beautiful," which is closer to yours. A read: two of the three have spent that one line on a buyer, and you and Paradowski have spent it on a capability list.

Crosby's main navigation carries four buyer pages under "What We Do" — government, healthcare, nonprofits & causes, military & veterans — and the healthcare one alone lists 14 named healthcare service lines, 12 named healthcare clients, four healthcare case studies, a six-item healthcare project gallery, and a named practice leader ("Denise Aube, APR, EVP, Healthcare Practice Leader"). Your /services/ index links to exactly 10 pages, and every one is a capability: Strategy & Consulting, Marketing/Advertising & Brand Design, Social Media & Influencer, Public Relations, Digital Development, Video Production & Content, Media Buying, Analytics & Insights, Search Marketing, Multicultural. You do have one page written to a buyer rather than about a craft — /services/economic-development/, whose argument is "The real risk isn't being wrong. It's being forgotten" — but it is in your sitemap and not linked from the /services/ index that your navigation points at. Read: the page closest to how a public-sector buyer thinks is the one hardest to arrive at.

Counted off the live sitemaps on 2026-09-08: your post sitemap holds 351 posts, oldest stamped 2018-01-22 and newest 2026-09-02, and /news/ paginates to page 26. Crosby's news-and-views sitemap holds 119, newest 2026-08-05. Paradowski's sitemap holds 26 stories. Sherry Matthews publishes none at all — their entire navigation is three items, The Work, The People, The Offices. So 351 against 145 for the three of them put together. The case studies run the other way: your work sitemap holds 10 items with a newest last-modified date of 2024-04-03, against Crosby's 12, Paradowski's 27 project pages, and Sherry Matthews' 34 tiles. In the roughly seventeen months since your newest case study, you published a few hundred posts.

We opened all twelve of Crosby's case studies and all ten of yours. Every one of Crosby's twelve carries a block labelled "results", and ten of the twelve put a number in it — Military OneSource: "Up 40%, Up 21% The MilTax campaign drove a 40% increase in web visits and a 21% increase in tax counseling sessions"; Saint Agnes: "817% increase in web traffic... 92% increase in seminar enrollments"; VHA: "more than 90,000 people visited our landing page, with 21,810 clicking through to the 1010EZ enrollment application." None of your ten has such a section. Nine of the ten state no outcome number anywhere on the page, including both Missouri DHSS pages. The tenth, "Better City, Better State, Better Results", does carry numbers, and every one of them is delivery: "more than 22 million impressions", "nearly 1.5 million impressions", "more than 570,000 users", "over 16 million impressions", "over 40,000 clicks".

Your homepage has 31 img tags and exactly one carries a non-empty alt attribute, and that one is your own logo ("elasticity new logo"). The client strip beneath it holds 16 logos, filed under uploads dated 2021/11 and 2022/06, and every one of them is a picture with no text equivalent: Enterprise, Capital One, GoDaddy, H&R Block, Fireball, Rawlings, Boy Scouts, Colorado SBDC, Missouri DHSS, DMNS, Dirt Cheap, Missouri Wine & Grape Board and the rest. Sherry Matthews' work page has 56 images and 36 with alt text, and their tiles also carry the client name as real text — 32 of 34 tiles name the client in an h5. Crosby's homepage has 41 images and 4 with alt text, so they are not much better than you here. Your own /all-work/ cards carry the campaign title and the words "READ MORE" and nothing else: no client, no sector, no number, even though the client is named in text on all ten of the pages behind those cards.

You have run Missouri Department of Health & Senior Services campaigns on opioids and on COVID vaccination, across three of your ten case studies. Crosby's healthcare page puts its equivalent in one place and stacks credentials on it: "40+ years of award-winning health communications experience", "#11 on O'Dwyer's list of largest Healthcare PR firms", "MM+M Names Crosby Top 100 Healthcare Marketing Agency for 6th Straight Year", a named practice leader, 14 named service lines, 12 named clients. Sherry Matthews does the same thing by brute force: 34 project tiles, 32 with a named client, and roughly 29 of those clients are transportation departments, health and human services commissions, or public-health bodies. A read: a state agency comparing three agencies finds a purpose-built page at two of them and a ten-item mixed portfolio at yours, and has to do the sorting themselves.

Your one case study with figures reports impressions, users reached and clicks. Crosby's report enrollment and behaviour: a 21% increase in tax counseling sessions, a 92% increase in seminar enrollments, 21,810 people clicking through to an actual enrollment application, Kaiser Permanente "membership in the region grew by more than 32,000", HRSA's "1.4 million Facebook video views" sitting next to "4% increase in website visits" rather than standing alone. This is a read, not a measurement of your work: we have no idea what your campaigns actually moved, only what your pages say they moved. But side by side, one set of pages answers "did behaviour change" and the other answers "how many people saw it", and the buyer whose own performance report is scored on the first one notices which is which.

/services/generative-engine-optimization/ leads with "Be the answer. Not just a result.", argues that "800 million people ask ChatGPT questions every week", and then does something none of the three competitors does anywhere: it publishes the ladder in the open — a $3,500 AI Search Audit at two to three weeks' delivery, then Growth at $5,000/mo, Accelerate at $8,000/mo, Authority at $12,000/mo, with what is in each tier spelled out. Crosby's 12 service pages carry a newest last-modified date of 2016-11-11 and none of them mentions AI search. Paradowski's /skills page names seven capabilities and none of them mentions AI either. So on this you are plainly ahead of all three. Yet that page is not linked from your own /services/ index, which lists 10 other services and not this one, and the homepage it sits behind carries one alt attribute across 31 images. Read: you are selling a service whose whole premise is being legible to machines, from a site that does not point machines at it.